DEC 21, 2023
Upbit lists Tottenham Hotspurs fan token
South Korea’s largest cryptocurrency exchange Upbit listed a fan token for the Tottenham Hotspurs — a world-renowned football club of the English Premier League and home to captain Son Heung-min, who also leads the South Korean national team — on its BTC market on Thursday (KST), according to an official announcement on the exchange’s homepage. Listed under the ticker symbol SPURS, the token is worth about KRW 6,000 ($4.60) as of this writing.
Expanding football’s presence in crypto
Upbit added a total of 23 tokens to its BTC market this year, eight of which are fan tokens associated with football clubs, including Tottenham Hotspurs, AC Milan, Arsenal F.C., Atlético de Madrid, FC Barcelona, Manchester City F.C., Inter Milan and SSC Napoli, which the exchange signed a two-year partnership contract with in January. The team notably houses one of South Korea’s top footballers Kim Min-jae. Upbit also previously listed a Paris Saint-Germain token in 2021, which player Lee Kang-in recently joined this year.
With the most recent addition of SPURS, Upbit now supports a total of ten football club fan tokens — all of which can only be traded on the sports blockchain network Chiliz Chain — highlighting its recognition of the sport’s popularity among Koreans. In particular, the Chiliz token (CHZ) also experienced a 10% price boost on Thursday when SPURS was listed.
Upbit’s focus on football
However, Upbit’s consistent listing of football-related tokens contrasts with its overall modest approach to listing new cryptocurrencies this year. The exchange has introduced just 12 cryptocurrencies so far this year on its Korean won-denominated market, which is just a fraction of the 88 that were listed by Bithumb, South Korea’s second-largest exchange.
Bithumb, which had already been supporting trading for SPURS on its Korean won-dominated market, also saw the token’s price double as a result of Upbit’s listing, jumping from around KRW 5,500 to KRW 11,300.